I have come to realise that every year of university I am going to hear these questions:
“What exactly does that include?”
“Oh cool Public Relations, what’s that?”
Nobody quite knows what it is, but with reason because PR is a very broad sector and two people employed under the title of a PR professional might have very different responsibilities depending on their organisations. This uncertainty of what I study however is what presented me with a situation that got me contemplating a career specialty after university life.
A friend of mine introduced me to a friend of his, and he had basically been networking for me. His friend needed a pitch worded correctly and persuasively for a project he wanted to do. To begin I was a little skeptical and I was not entirely sure if this was a public relations task nor did I feel I was in any place to give a peer advice. I soon met this guy and politely introduced myself and we got down to me finding out what exactly he needed my help for.
When I review how the meeting went I realised that I seemed to put on a different persona but also that I enjoyed consulting with this guy. I simplified what he had told me in a way that he couldn’t then critically assessed if his goal was achievable by asking him questions. At points it seemed as though I was probing him because every question would be “ok, but why?”.
At the end I set him tasks of what needed doing. I felt like I had achieved something or that could have been a job… but I just wasn’t sure of what it would be called.